Case Study · Hotel Partnership

The Battery
San Francisco

A luxury hospitality collaboration featuring a multi-night hosted stay at San Francisco's most exclusive private members club and hotel.

24.2K
Reel Views
2,437
Total Interactions
260
Shares
238
Saves
The Battery SF Suite - Exposed Brick Room The Suite · Exposed Brick
Woolsery Restaurant Woolsery Restaurant
The Living Room The Living Room
Watch the reel.

See the full experience in action.

View this Reel on Instagram ↗
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01 — Overview
A private club,
opened up.

Scott and Gina stayed at The Battery San Francisco — one of the city's most prestigious private members clubs — for a multi-night stay while Scott was in SF recording podcasts. The collaboration showcased the property's boutique hotel rooms, Michelin-recognized dining at Woolsery, and the full member-level experience available to hotel guests.

The content positioned The Battery as an accessible luxury experience — highlighting the little-known fact that non-members can book rooms and enjoy full access to all amenities, dining, and programming. This angle drove strong engagement and saves from an audience actively planning travel.

"Most people don't know this but you can just book a room. It's a private members club but when you stay they treat you like a member."

Luxury Hotel Fine Dining Members Club San Francisco Michelin Guide

Partnership Details

Partner The Battery SF
Location Jackson Square, San Francisco
Stay Duration Multi-night hosted stay
Property Type Private Members Club & Hotel
Dining Woolsery (Michelin Guide)
Content Date May 2026
Platforms Instagram Reels, Stories
Post Link View Reel ↗
02 — Deliverables
What we
delivered.
🎬
Instagram Reel
High-production reel showcasing the room, property, and overall vibe of The Battery — positioned as a hidden gem recommendation for SF travelers.
24.2K Views
📱
Instagram Stories
Real-time story coverage across @scottdclary (2M followers) documenting the stay — room tour, dining at Woolsery, amenities, and neighborhood exploration.
Multi-Slide
🍽️
Dining Feature
Dedicated coverage of Woolsery restaurant — highlighting the Michelin Guide recognition and the quality of the culinary experience inside the property.
Michelin Guide
🏨
Room & Property
Full showcase of the boutique hotel room with exposed brick, designer furnishings, and the unique charm of a private members club turned hotel stay.
Lifestyle
📍
Neighborhood Context
Positioned the property within Jackson Square — giving audiences a sense of the area and making the recommendation actionable for future SF visits.
Location
🏷️
Brand Tags & Mentions
Direct @thebatterysf tag on reel and stories, plus collaborative post tagging — driving traffic directly to The Battery's Instagram profile.
@thebatterysf
97.5%
Interactions from Non-Followers
47.5%
Views from Non-Followers
2,001
Unique Accounts Engaged
03 — Performance
Results that
speak.

Within 24 hours of posting, the reel generated significant reach and engagement — with nearly half of all views coming from non-followers, exposing The Battery to entirely new audiences.

Metrics captured at 24 hours post-publish. Still accumulating.

24,240
Total Views
52.5% followers · 47.5% new
7,124
Unique Viewers
1,670
Likes
125
Comments
238
Saves
High purchase intent signal
260
Shares
Organic amplification
2,437
Total Interactions
2,001
Accounts Engaged
Penrose Bar Penrose Bar
The Garden The Garden
Library Bar Library Bar
04 — The Experience
Everything
provided.

A breakdown of the full hosted experience — from room to dining to amenities — that made this collaboration possible.

Accommodation
The Suite — Ken Fulk Design
Multi-night stay in one of The Battery's 14 luxury suites, designed by Ken Fulk. Exposed brick walls, bespoke furnishings, Apotheke amenities, stocked mini-bar, 60" HDTV, and premium sound system. Full Resident Member access included throughout the stay — identical to the membership experience.
Dining
Woolsery Restaurant
Dining at The Battery's in-house restaurant Woolsery — recognized in the Michelin Guide multiple years running. A cornerstone of the content, showcasing the caliber of the culinary program.
Amenities
Full Member Access
Complete access to The Battery's private amenities — Penrose Bar, The Living Room, Library Bar, Musto Bar, The Cove, and the Garden courtyard. Programming and events typically reserved for members. This "insider access" angle was key to the content's appeal and virality.
Location
Jackson Square, SF
Situated in one of San Francisco's most charming neighborhoods — providing a walkable, authentic SF experience that complemented the luxury positioning of the property.
Suite Detail
Suite Bathroom
Musto Bar
The Cove
Let's create
something together.

Interested in a similar partnership? We'd love to bring this level of storytelling and reach to your property.